ELUXE house brand; by eLUXE

Toronto based etailer eluxe just launched their own in house brand hot off the heels of their successful Connected collaborations with top bloggers from around the world.

The line, called by eLUXE, is inspired by cool girl off duty style. It is very summer appropriate and has lots of fun items that can easily be incorporated into what you are wearing right now.

eLUXE is known for carrying many designer brands like DVF, Rebecca Minkoff, Smythe and Rebecca Taylor, which are more affordable than luxury brands like Chanel, Chloe or Louis Vuitton, but still carry a lofty price tag for the average shopper. So what is super awesome about by eLUXE is that it is priced closer to fast fashion favourites with everything coming in under $60.

Shop by eLUXE

1. Festival Ready Pom Pom shorts

2. Gingham sleeveless top

3. Embroidered top

4. High waisted denim shorts

5. Spiked cuff bracelet

6. Nailed it Cuff

I am looking forward to what by eLUXE looks like for fall. I would love to see a great blazer in a fun colour or an affordable pair of leather trousers. I think by eLUXE came along at just the right time. I love that it is being done by a CANADIAN retailer and it seems to be doing for off duty style what 424 Fifth did for lady like classics over at Lord & Taylor & The Bay.

Shop more of the collection below:

What do you think? Are you looking forward to more from by eLUXE?