I love reading round up posts at the end of the year to share what posts were popular and what people were buying. I am going to share what was popular here on this blog in terms of style for 2025.
Sezane Othello Cardigan review was my most popular clothing review post of 2025. This exact version of the Othello has been rereleased leading to increased popularity of this post recently but there are non jeweled button versions of it as well. Even though this post was the most popular the Sezane product that sold the most was actually the Otis, which is the non cardigan version of this sweater style.
The second most popular post this year was the & other stories Voluminous belted coat review, which also was my most sold item for 2025. Any time this coat is on sale (Black Friday, end of season sales) this post gets a massive boost in popularity over already being a popular post through the colder months of the year. And I know why this is a great coat. It is 100% responsible wool. Which it is hard to find a 100% wool coat at this price point, or any other price point for that matter. Most have some sort of blend with polyester. And it is warm, not too heavy. Just a lovely coat.
Birkenstock vs Freedom Moses – this post is popular every summer, even though it isn’t AS popular as it once was. I am team Birkenstock if you were wondering. Despite the traffic this post doesn’t convert to sales well.
Cuyana Small Easy Zipper Tote – This is my every day work bag. I am not surprised this post is popular as this is a gorgeous bag. Plus it zips closed fully. I have swapped out the strap for a Clare V strap to add more visual interest. I have had loads of popular Cuyana posts over the years but most of those older styles are no longer produced. This one is still in their main lineup, mine is the dark olive colour.
The Sezane Emile Cardigan review rounds out the top 5 most popular style posts of 2025. This is one of my most worn Sezane sweaters so I am not surprised people are searching for reviews.
Other Sezane reviews that were popular this year are the Clyde Trench coat and a newer posts on the Rafael Coat.
Most sold in 2025: Varley Sweat pants // Lenny Mules // Nik Bag // Voluminous Coat // Sunscreen stick // Cuyana tote
You will notice that most of the popular posts are not from 2025 and that is how things go. Older posts tend to be more popular in search and bring people here through the year. It takes time for newer posts to find their popularity, even if you my regular reader might read them all as they are posted in more real time.
What was your favourite post in 2025?